Capital One walked away with the award for 'Best Direct Mail Pack' at last night's Money Marketing Financial Services Awards.
 

Capital One also received a nomination in the 'Consumer Campaign of the Year' category.
 

The Best Direct Mail Award recognises the best direct mail pack directed at IFAs or consumers. The judges were impressed by the creativity and originality of Capital One's 'ice tray' mailing that was designed by WWAV Rapp Collins. The aim of the direct mail pack was to encourage consumers to transfer their balances from their existing credit card provider to Capital One and ensure Capital One is the preferred credit card in consumers' wallets. As part of the creative recipients were sent an ice tray. The accompanying literature suggested that by taking out a Capital One credit card and transferring their balances consumers, could literally 'freeze' the use of their other credit cards.
 

The Money Marketing Financial Services Awards celebrate the best advertising and marketing communications in the financial services industry. The winners were chosen by a judging panel made up of leading figures from the financial services marketing industry.
 

Justin Basini, Head of Brand Marketing at Capital One said: "It's especially pleasing to win this award. We strive to offer great value products to our customers and creative direct mail enables us to effectively communicate these offers and stand out amongst the competition. We are very proud that our creativity has been recognised by the industry."
 

Notes to Editors
For further information about this release please contact:
Becky Paterson at Capital One on 0115 843 6484
Or Russell Saunders at Fishburn Hedges on 020 7893 4321

About Capital One:

Capital One Financial Corporation trades on the New York Stock Exchange. In 1996 Capital One launched its first overseas operation in the UK offering credit cards, savings and loan products to UK customers. The UK Operations Centre for Capital One Bank (Europe) plc is located in Nottingham, where more than 2,000 Associates are based. Capital One is a top-ten credit card issuer in both the USA and the UK, with more than four million UK customers. Capital One's subsidiaries collectively have more than 50 million managed accounts and $151.4 billion in managed loans. The Bank has won numerous industry awards for its products and services as well as accolades for its consistent work within the communities in which it operates. Capital One has consistently provided market-leading consumer-lending products to its customers. In the UK Capital One was among the first credit card issuers to offer a 0% introductory purchase rate, combining this with one of the lowest 'go-to' rates on the market. Capital One is authorised and regulated by the Financial Services Authority.